Are your Marketing strategies killing sales?

Well, these Email Marketing strategies will get your cash registers ringing!

  • Why should every company have a B2B email marketing campaign?
  • Email Marketing Statistics of 2020

B2B Email Marketing Statistics / Highlights of 2020

Source: Optinmaster

  • Content Marketing Institute experts use metrics like delivery rate (36%), conversion rate (67%), bounce rate (40%), open rate (78%), and click-through rate peaking in the first place with (91%).
  • According to the 2018 statistics by Statista, there were 3.8 billion registered email users worldwide. This number is predicted to take a leap to 4.4 billion users in 2023.
  • The number of emails sent and received in 2019 will increase from 293 billion emails to 347 billion emails by 2022.
  • 78% of marketers have seen a rise in email engagement in 2019.
  • 35% of marketers send 3–5 emails per week to their customers.
  • 77% of buyers prefer to receive permission-based communications by email.
  • 72% of B2B buyers are most likely to share helpful content via email.
  • Segmented email campaigns came out to be the most successful. Marketers who used it noticed a 760% boost in revenue.

Building a base for an Effective Email Marketing Plan

1. ESP

2. ESP monitoring

3. Define your Objectives

  • Educate about your product/service
  • Lead generation
  • Sales
  • Increase the brand value


1. Listing e-mail Addresses

2. Segmentation

  • Marketing firmographics (Business size, industry, company location, the technologies used, etc.)
  • The buyer’s journey
  • Their business pain points and challenges
  • Tiering (How much the customer can potentially bring in terms of value)

3. Lead Nurturing

4. RSS to Email

5. Automation

Always select an ESP that provides automation options that allow you to communicate with your prospective or current customers. An “auto-responder” is a great example of automation. It’s easy to get in touch with your customers once they’ve filled out a form or downloaded content from your website.

Final Thoughts

Your current and future B2B clientele is awaiting your email.

Are you ready to take a plunge into these Email Marketing strategies to the fullest?

Let me know in the comments!