Power your SaaS funnel with compelling Copywriting

Content Systems That Move Users—Not Just Messages

I build funnel-driven SaaS content that removes friction, drives activation, and guides users from sign-up to “aha” to habit.

With the right blend of content strategy, UX clarity, and PLG-friendly storytelling, your product becomes easier to understand, faster to adopt, and harder to churn from.

And I can help you make that happen.

 

My Portfolio

Generate Qualified Leads

Increase Subscribers

Grow Revenue

Hello!

I’m Sweta

As a Content Strategist & Marketer, I help disruptive SaaS & digital products drive activation, trial-to-paid conversions, and long-term retention through content systems built where product, marketing, and UX meet.   

Turn your audiences into Loyal Brand Ambassadors!

More About Me

Here’s how I help

 

Product-led Growth Driven Content Messaging System™

A question every SaaS business eventually asks is:

“How do we get trial users to return on Day2, Day 5, Day 7— and stay long enough to experience value?”

 

Here’s what predictably moves users to value:

1. Acquisition

Positioning, SEO content, feature stories, and messaging that attract the right users.

2. Activation

Onboarding flows, checklists, tooltips, UI microcopy, and role-based messaging that help new users experience the “Aha!” moment fast.

  

3. Adoption

Templates, playbooks, workflows, guided videos, and in-app education that encourage deeper product usage.

 

  

4. Habit Formation

Lifecycle emails, nudges, content triggers, and automation that bring users back at the right time.

5. Conversion

Trial-to-paid journeys, value moments, and intent-based CTAs that convert ongoing usage into recurring revenue.

6. Retention

Feature adoption loops, high-value content, and product communication that reduce churn and create loyal long-term users.

Happy Clients

Love from My Happy Clients

“Sweta knows exactly what can trigger the audience and keep them gripped through her strategies. We’ve achieved some awesome results in terms of ranking our content and increase in brand visibility. We’re impressed with the quality of her work, experience & dedication.”

Jayadev Das – Vice President, Andolasoft

Sweta is an excellent Writer & Strategist who can lead bored audiences to participate and engage in brands. She’s detail-oriented, proactive, and a pleasure to work with. Her content is strategically planned. I’ve never seen a better system generating/ converting leads as Sweta did during the growth stage of our company

Dr. Deepak Bhattacharya – Founder, Career Training Academy

As a Writer, Sweta is very good at translating complicated technical concepts in a clear and precise manner. Her content is always top-notch and interesting to read. The technical documentation drafted by her for the in-house software modules built credibility for our US office and eased the work of the QA team too.

Vinita Nair – Senior producer, Pixemo Studios

Strategic Business Requires Strategic Content.

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Client Results

90

New Email Subscribers

An email marketing campaign I wrote for a client got 90 registrations in just a day.

 

22%

Profits From Case Study

A Case Study and marketing content for a non-SaaS company resulted in an average increase in revenue of 22% for a brand I developed during its growth stage.

 

150

Ranked on Top 5 Google SERP

Among 150 blog posts written for a SaaS company, many of my blogs display at the top of Google SERP for competitive keywords.

A blog for Orangescrum ranked 5th for a competitive keyword.

View the blog